Optimum

I worked on the Optimum cable brand for over 4 years and got to make a ton of TV spots. Here are some examples from a few different campaigns.
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SHORTCUTS:
To introduce users to the new on-screen interface, we let the characters on the other side of the screen notice and come to understand it first. (Director: David Kellogg)
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DVR PLUS:
Why would you need a DVR that works in every room in your house? Because you can deftly move from room to room, of course. (Director: Ted Melfi)

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OPTIMUM WIFI:
This campaign for Optimum WiFi shows some hypothetical situations where it just might come in handy. (Director: David Kellogg)

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TRIPLE PLAY:
Nobody talks about why you should love the cable company. Even the cable company. That’s because they’re usually too busy yammering about prices you don’t believe or services you don’t understand. We decided to talk about why the cable company might actually deserve some of your love. (Director: Jim Gartner)

MORE WORK

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Special Olympics
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The Butcher Shop
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Ocean Spray
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Towle Silver
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Name a Pigeon
Digital
U.S. Army
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Gerber
Integrated
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