Peeps Minis

Everybody knows that Peeps are the quintessential Easter candy. But when Peeps wanted to make the treat available all year round, we showed people that every single day of the year really is a holiday of some kind or another. (Director: James Haworth)
Just in case there was still any question that every day really is a holiday, we took the campaign to social media. We created 365 holiday posts... one for every day you should be celebrating with Peeps Minis. We also created a page-a-day calendar & wrapping paper featuring the holiday illustrations. (Illustrator: Ariana Ross)
 

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